Your address will show here +12 34 56 78

Looking to propose with an Altr created diamond?

Home-Banner2 To celebrate Altr created diamonds coming to Australia, we are giving couples looking to propose a $500 gift card to use towards their Altr created diamond engagement ring, when they place an order before 30th December 2018. 
Altr created diamonds have the identical physical, chemical, optical and molecular structure of a traditional mined diamond. By utilising the latest technology to replicate the natural conditions of heat and pressure of the earth, results in a saving of 30%-40% to the price of the standard engagement ring.

Email us at to claim your $500 gift card. 

You can read more about how the Altr created diamonds are grown here and some FAQ about the  Altr created diamonds here.

Diamond Advice, Engagement rings, Frequently Asked Questions

Are you a little bit of a techno geek like me? Do you love the anticipation of getting your hands on the latest trend in technology? If you are then I bet you can’t wait for the newest Apple product to land (Yes, I am a diehard follower – sorry to all the Android lovers)

That’s why I was so excited to see the latest development in the diamond world, ALTR lab created diamonds. The idea that man can create a diamond absolutely blows my mind. It reminds me of the old cartoon The Jetsons, about a futuristic family who lived in the sky travelling around in hovercraft spaceships. Anything they wanted could be printed through a magic printing machine. Isn’t it funny how so many things from science fiction become reality?

Are lab created diamonds new?

While it might seem new, the concept of lab created diamonds has been around for over 60 years. It is just in recent years that they have perfected the art of crafting these stunning stones into gem-quality diamonds. But diamonds for personal use are just a small portion of what the future holds when it comes to creating diamonds. There are so many applications for having a transparent substance that is also incredibly strong. Can you imagine in the future having your iPhone glass face made up of diamond? No more replacing screens because you dropped your iPhone.  

Now, in the beginning, I was just as sceptical as the next person, I mean lab created diamonds? What changed my mind was a test given to me by the creators of these amazing diamonds. The creators placed 10 diamonds in front of me and asked me to separate them into mined vs created. I spent a great deal of time looking at each diamond, from the front, upside down and even in different lights. What I found though, was while I thought I could tell the difference between the two, the truth is I failed miserably. Considering I am a diamond expert and I look at diamonds every day, I found this quite shocking. The only way to tell the difference with a 10-x magnifying lens was by looking at the girdle where it is inscribed that it is a lab created diamond.


If you would like to learn more about how these amazing gems are created, check out my blog about ALTR lab created diamonds here. If you take the method of creation out of the picture ultimately what you are left is with a beautiful gem that sparkles brilliantly. I think deep down what everyone wants is to make their partner happy and give them the diamond they deserve and desire. In a perfect world, we could all afford to get the largest diamond possible for our partners. But in the real world, we all have expenses that we need to balance out. What I have seen over the last month with the clients I have shown the ALTR lab created diamonds to has been nothing short of amazing. Clients have been able to give their partners the diamond that will make their heart skip a beat.

While I know some of you are saying, it’s the thought that counts and your partner should be happy with whatever size their partner gives them. What I have come to see over the last 22 years and helping more than 6800 clients choose their engagement ring, is exactly 0% of them have come back in 6 months’ time and asked for a smaller diamond. Further, as we get older, we only want nicer and bigger things not smaller. So, the bigger diamond that you choose now, will undoubtedly last you longer, before you start thinking of upgrading.

I strongly believe in the power of storytelling through jewellery. Whenever I ask someone to tell me the story of how they were proposed to, they can often recant in detail where they were and what their partner said. Never have I heard them say, they proposed to me with a 1ct F VS diamond engagement ring. For me, the sentiment and story behind the giving of a diamond is the same with a created diamond as it is for a mined diamond. What is important is that you have chosen it for your partner and that he plans a romantic proposal, in a way that his partner wants to receive it.

What has been the most appealing thing about Lab Created Diamonds?

I would say for most of the clients I have served, the size is one of the most contributing factors. I mean who doesn’t love a bit of extra bling. When I got engaged 17 years ago, the average size of a diamond engagement ring was a half a carat. Today the most popular diamond size that we sell is a one-carat diamond. Even now we are starting to see that size increase with some brides looking at the 1.10ct – 1.20ct diamond sizes. So, my usual advice to the guys out there is to propose quickly, because I think we will be at a 2ct diamond size before you know it. At this point in time, it is hard to go past the ALTR lab created diamonds from a value for money standpoint.


The second benefit that often resonates with the clients I speak to is the environmental benefits and minimal carbon footprint associated with created diamonds. Today I think we all realise that we share the same planet and it is the only one that we have, so it’s up to us to look after it. Most people don’t realise that they need to dig up over 1000 tonnes of earth, not to mention using over 100 gallons of water just to find a 1ct diamond. Whereas the ALTR lab created diamonds have their own wind turbines to power the presses that create these diamonds and use a fraction of the water to yield the same 1ct diamond. So not only can you give your partner the diamond you know they want but look after the planet as well. And with every diamond being able to be traced back to the specific lab that it was created in, you can be sure that your diamonds are 100% conflict free.

The final question that I am often asked is, ‘would you buy an ALTR lab created diamond for your own wife?”. My answer is YES!!! Currently, I am looking for a set of matching .75ct diamonds to create stunning diamond studs for her. After all, they have the same physical, optical and molecular structure as a mined diamond, and according to the FTC, they are a diamond in every sense of the word. So, the only question you need to ask yourself is whether you are ready to join the future of diamonds with me?





Advice or tips, Diamond Advice, Frequently Asked Questions

In recent times almost every industry has either gone through or is about to go through massive disruption, on a scale never seen before. The diamond industry is by no means immune to the changes that are coming with man made diamonds.

We have seen a marked increase in the enquires around created diamonds in the last month. Some is general curiosity, but most are as a genuine interest in purchasing a man made diamond. Up until recently, there has been little information about them to give a client the complete confidence in their purchase choice. The important thing to remember is that is exactly what it is – a choice. I honestly don’t believe that one will replace the other, just as Uber hasn’t completely replaced Taxis. If you are making an informed decision, you can be comfortable with whichever choice you go for.


How are Man Made Diamonds created?

Before going into the characteristics of laboratory created diamonds, it is important to understand that there are two main ways to create a man made diamond. High Pressure / High Temperature (HPHT) and Chemical Vapour Disposition (CVD). HPHT process mimics the high pressure that created diamonds in the earth crust. It uses a metal catalyst (graphite/carbon) to dissolve the carbon onto a diamond seed, essentially drawing the carbon out of ferrous metals. Whereas the CVD process in contrast uses low pressure but employs a vacuum which is fuelled with hydrogen and methane. Which means that it derives its carbon source from a vapour. The CVD method starts with a diamond seed crystal to grow the diamond, much the same way you might have grown crystals as a child at school in your science experiment.

You can watch how an 
Altr created diamond is grown here.

Born of Fire, Born Perfect : The making of a Type IIa ALTR Created Diamond from ALTR Created Diamonds on Vimeo.


Diamond crystal types

Diamonds naturally occur in nature as either a Type 1 (a/b) or Type 2 (a/b) crystal. The most purist and transparent form of Carbon crystal in the world is the Type 2a crystal, it has almost no impurities which leads to the colourlessness and only accounts for 1.8% of the world’s supply and is a rare quality gem. 


Every Altr created diamond begins with a Type 2a seed crystal and is guaranteed to be only a CVD diamond, so it’s quality can be assured. Type 2a diamonds have much less nitrogen so they face up looking whiter and crisper, which is in line with their “Shine Brighter” campaign.

So that is most of the technical information out of the way. The simplest take way is that Altr created diamonds have;

  1. Same physical hardness as a mined diamond
  2. Same optical properties as a mined diamond
  3. Same Molecular structure as a mined diamond
  4. Will never have any fluorescence
  5. Will give you around a 20% bigger diamond for the same budget
  6. Often a cleaner diamond with less inclusions.
  7. Are completely certified and laser inscribed by the one of the worlds forensic laboratory (only 2 in existence), that even has a money back guarantee, if the stone hasn’t been accurately graded.

When I am showing a client an Altr created diamond, the first thing I will say is one was created below the ground, the other was created above the ground. That is essentially the only difference. Just like if you had two siblings, one was made by IVF and the other through the traditional way, you wouldn’t look at your sibling and call them a synthetic human. They just had a different start, but they are identical to you as a human in every way.

What a Man Made diamond is not.

A man made diamond is a very different stone to a Cubic Zirconia or a Moissanite stone, both of which are softer and have different optical properties. Both a cubic and a moissanite are known as stimulants, which means that they are like a diamond, but not the same.

What to watch out for in a created diamond.

The first thing to look out when shopping for a Laboratory created diamond is whether there is accurate disclosure around the way that it was created. Cheaper versions are made through either straight HPHT, or a combination of HPHT and CVD. If the stone you are looking at purchasing can’t guarantee the method of its creation, then it is most likely a cheaper combination creation stone.

Where your Laboratory created diamond is certified

The second thing to look out is for where the diamond was certified. If it is certified by IGI (International Gemmological Institute) it will be a cheaper stone, as the grading parameters for IGI are not as strict as the GCAL (Gem Certification and Assurance Lab). An IGI laboratory has been known to be a colour &/or clarity grade out compared to that of a GIA laboratory. Also, an IGI cert won’t tell you whether your diamond was created through HPHT or CVD.

As mentioned previously the GCAL is one of the strictest grading laboratories’ in the world and completely stands behind their grading. A GCAL cert in addition to the normal 4C’s information also has several additional features

  1. A Gem print – which is a unique optical fingerprint of your diamond
  2. Photomicrographs – which are actual photographs of your diamond, so you can see the actual incisions and faceting of your diamond.
  3. Optical Brilliance analysis – which is the overall amount of white light being returned to the viewer
  4. Optical Symmetry analysis – showing a coloured optical symmetry of the diamond, showing you a visual representation of the proportions and facet alignment.

    Man Made diamonds GCAL certificate

Minimal Carbon footprint for a Man Made Diamond. 

All Altr created diamond presses are powered by the earth’s natural wind cycles through the power of wind turbines. This renewable energy source creates the power required to form these amazing gems, ensuring that there is minimal impact on the environment.

Metallic inclusions for a created diamond.

Because HPHT created diamonds derive their carbon from a metallic source like iron, the inclusions found in them are often metallic in nature. These inclusions are often easily distinguishable and can even result in the diamond having a magnetic attraction to a magnet.

At the end of the day whether you choose a mined diamond, or a laboratory created diamond, will just come down to your own personal preference. Ultimately the choice will come down to whether it is more important to you that the diamond was created below the ground or whether you would rather have a larger diamond for the same budget. At the end of the day, the best way for you to decide is to compare them side by side and make the choice for yourself. So why not book an appointment and see the diamonds first hand and see if you can tell the difference.

We even have a special promotion on at the moment to celebrate the launch of the Altr created diamonds. You can WIN a .50ct F Colour VS clarity Altr created valued at $2900. All you need to do is book an appointment to come in and see them, to go in the draw to win this amazing diamond. 

    man made diamond promotion

Advice or tips, Diamond Advice

PI3Confused by the diamond certificate?

Have you ever looked at a diamond certificate and had no idea what all the numbers and percentages mean? Don’t worry, you are not alone. Starting out can be a bit daunting, not only do you have to find the ring that she likes but you need to make sure the rock you are putting your hard earned cash into is going to be  worth it. The first thing that you are probably familiar with, if you have been paying attention to her subtle hints or done even just a little research is this thing called the 4C’s. They are Cut, Colour, Clarity and Cut Grade.  The big question is which one is the most important? You can see my short video series here.
Here are the diamond 4 C’s in a nutshell in the order of their importance.

Diamond CutDiamond-Dossier

Is only talking about how well the diamond is cut – which ultimately means how much it is going to sparkle. It is that twinkle that her friends will see from across the room.   Tip – Aim for an Excellent cut grade. Diamonds like a Passion8 diamond sit in the top 1% for diamond cut and will outsparkle normal excellent cut grade diamonds.  

Diamond Colour

Is only talking about how white the diamond is. This is talking about the body colour of the stone and has nothing to do with the colour. The colour grade starts at D and goes down to Z.   Tip – Aim for the top 3 colour grades – D, E, F. Any colour that is G in colour or lower will pull a lot of yellow.  

Diamond Clarity

Is only talking about the natural inclusions you can see with a 10x magnifying lens.   Tip – Aim for eye Clean SI clarity. As everyone’s eyesight is different make sure you look at the diamond with a lens before purchasing it. Looking at the plot on the diamond certificate will not tell you how good or bad the inclusion is.  

Diamond Carat Weight

Is only talking about the physical size that you see. While this might seem like the most important to some ladies, it isn’t if it is coming at the expense of quality. Smaller more perfectly cut diamonds will actually have the same diameter as larger average cut diamond.   Tip – Always go for a diamond that is slightly smaller of better quality. After all, do you want a diamond that looks better or one that weighs more?   So now that we have that sorted, let’s look at what all the percentages mean. I wish it was as simple as looking at an excellent cut grade. The truth is the goal posts have widened significantly in the last 5 years. Today more and more diamonds are falling into the excellent category than ever before.   AnatomyIn a recent price comparison on diamond certificates, I found as much as a 28% price difference between two identical diamonds (based on their paperwork). Both stones had been graded as a triple excellent cut grade. So it is vital to make sure you have a cut specialist look over your diamond. Just like going to a heart surgeon instead of a GP when you need specialist surgery, a diamond cut specialist will be able to show you where your diamond sits in the cut spectrum.   Tip – Aim for a 57% table percentage – It will give the diamond more dispersion. (The blues, reds and yellows)     If you want to make the best-informed decision on how to pick a stunning diamond and design a ring that will really blow her away – you can learn more about how to choose the perfect diamond by getting a free copy of the international award winning book and Amazon best seller – Rock Her World here.


What should I do before I look for a ring? Having decided to spend the rest of your life with your partner, what ground work do you need to do before venturing out
What is going to look the best on my partner’s hand? With so many different styles to choose from, having a ring that will compliment her hand is crucial.
How do I find the jeweller that’s right for me? There are many different niche jewellers out there, but which one is the right one?
Why buying a diamond on the internet is a mugs game Apart from the many internet scams out there, there are some real dangers associated with buying your diamond online.
Engagement ring design tips that will rock her world Expert style tips on how to really personalise your engagement ring and make it completely unique for your partner.
How much should I spend on the Rock? Is the 3-month rule still relevant? Should both partners contribute to the engagement ring?
Diamond 101: How to Master the 4Cs How to ensure that you are only paying for a difference that you can actually see with your own eyes.
How to pick a diamond that sparkles more than any other The benefits of choosing a high-performance diamond like a “hearts and arrows” diamond.
What the Independent Diamond Certificate is actually telling you An in-depth study on how to read a diamond certificate and what all the percentages mean.
Can diamonds be an investment? Should you buy a fancy coloured diamond to use in your engagement ring?
7 steps to the ultimate proposal How to make it a proposal that she will never forget.
How to make sure your engagement ring is protected Why you should insure your diamond engagement ring before you leave the store, and the insurance horror stories, when it all goes horribly wrong.

Diamond Advice, Engagement rings
The question of “How much does a 1ct diamond cost?” is something that I get asked often. Because there are so many factors that make up a diamonds price and quality. The usual answer here is how long is a piece of string. It is a common question that most men ask as they are about to embark on purchasing a new engagement ring.  At this point in time with the current exchange rate around the .82 cents. A beautiful 1ct F colour, SI clarity excellent cut grade diamond will typically cost around the $13000 all made up in a classic solitaire. The rough rule of thumb is that under a carat the price will move about a $1000 for every ten points within a particular quality. So a 0.90ct F SI excellent cut grade round brilliant diamond will be approximately $11500 – $12000. The smaller the diamond the smaller the variation in price for the 10 points. Changing the size of a diamond always has a much bigger result on the price, than changing the colour or clarity of a diamond. Are the difference between all the grades priced the same? In nature anything that is rarer is also more valuable. So a pure white stone is going to carry more of a premium than a yellower diamond. Likewise a diamond that is flawless. Whenever you move to the top on any given scale the jump in price is going to be greater as that given stone becomes more rare and valuable. So while a jump in price from a G – F may be $300, going from an F to an E colour may be $350, and $400 to the top D colour  How much does the price change when changing the clarity of a diamond?

How much does a 1ct diamond cost?In todays market, changing the clarity of a diamond will have a bigger effect on the price of a given diamond than changing the colour.

For example moving from an SI2 to a VS2 may have roughly the same affect as changing the size by ten points. Depending on the size of the diamond, this could be as much as $800 How much does the price change for changing the colour of a diamond?

How much does a 1ct diamond cost?

While changing this characteristic has the least impact on the price, the visual effect on the diamond can not be underestimated. Changing from a .50ct (half a carat) G to F will actually only cost around the $200 – $300. Which in my experience is well worth it, as most clients are able to tell the difference with their eyes.  The bigger the size of the diamond the larger the difference in colour is. Anyone who has been to a hardware store and had to pick out a colour for a wall will know this. Looking at colour as a postage paid stamp is much harder to visualise that looking at an A4 piece of paper. Diamonds are no different. The colour difference in a 1ct diamond is easier to see than a .50ct diamond. The difference in price however, because of the rarity will be more. Usually you can expect to pay around the $500 -$800 more for a jump in colour. Always happy to help, if you would like to know “How much does a 1ct diamond cost” or another particular diamond size. Please email me, if you would like to compare the price of a particular diamond that you have been looking at.

Diamond Advice, Engagement rings, Frequently Asked Questions

So you have decided that it is finally time to choose an engagement ring. Whether you are the future groom to be and have popped the question, or choosing to find the dream engagement ring together as a couple, here are the 5 steps you need to follow when choosing an engagement ring. 

choosing an engagement ring



Advice for the guys when choosing an engagement ring – This is ground zero and the first thing you should try and tie down. If you are going alone, try and choose a style that compliments her current jewellery tastes. If her style is vintage, then look for Art Deco designs. If she is more of a traditional girl, then a classic solitaire design is likely to be the winner. If you really get stuck, have a look at her Pinterest, Facebook and Instagram profiles. You are sure to find plenty of pointers there, about the style of ring she loves.

For the ladies – When choosing an engagement ring, try on as many different styles as you can.  Look for the things you love in each design. A skilful designer will be able to combine all the different things you love into your one dream ring. You will know when you find “THE ONE” it will be the design that makes your heart skip a beat. 

Advice tip – Don’t worry if you can’t find your dream ring in any of the stores you visit. If you could find it everywhere, it probably wouldn’t be as special and you wouldn’t love it as much. 

At this stage of your journey forget about the diamond size, quality and budget. If you only ever look at a particular budget you might miss your dream ring. Once you have found your dream engagement ring, a professional jewellery designer should be able to customise your dream ring design to suit any budget or stone size. 


choosing an engagement ring diamond

In the beginning when you are choosing an engagement ring you really want to just focus on what shape diamond. Do you love the traditional round brilliant cut diamond? Or are you looking for something a little more modern in the princess cut? If your partner has long slim fingers than maybe a fancy cut diamond like the pear, oval or marquise cut diamond might be ideal.Also consider whether it is a single stone ring you are after, or whether you would like to have shoulder stones. If you are wanting to have shoulder stones in your engagement ring, explore all the options. Whether to match the shape of your centre stones to your shoulder diamonds is really a personal preference. 


This can sometimes be one of the most challenging elements to balance. Do you go for a larger diamond of lower quality? Or choose a diamond that is slightly smaller and more brilliantly cut? At the end of the day, where the diamond sits on the 4C’s will not only tell you how beautiful the stone is, but ultimately how much it costs. While everyone’s preferences might be slightly different, it is important to compare a number of stones side by side, to see which diamond appeals to you the most. As a rough guide, try and stick with an excellent cut grade, D – F colour, VS – SI clarity, and wherever the size fits within the budget. If you really want to learn more about why one diamond appears more brilliant than another, the best advice is to go to a jewellery store with a qualified diamond grader. Someone who can break down exactly where your diamond sits in the cut and quality spectrum. 


choosing an engagement ring metalOne of the common questions raised when choosing an engagement ring is whether to go with platinum or white gold. The usual advice that I give to new clients choosing their engagement ring is “Do you have a spare $1000 dollars?” As this is usually how much the upgrade to platinum will cost. If the answer is yes, then by all means upgrade your metal choice to platinum. If No, then 18ct white gold is still an exceptional metal choice. For some clients, it might make more sense to upgrade their diamond to a larger or better quality stone, rather than upgrading their metal. 


This is the last thing I often go through with couples and men that I see when they are choosing an engagement ring. Once you have found the design that you love, it is really easy to make it with a different size centre stone. While some might have you believe that you need to spend 3 months salary (before tax and including bonuses), the truth is that you just need to pick a figure that you both feel comfortable with. This is something special that you are going to have for a very long time, and you want to make sure that it is something that you can be proud of for many years to come. Whatever your maximum budget is, spend it and try and get the best quality you can. In the years to come, you will never regret the money that you spent. 

Above all else, enjoy the process of finding and choosing an engagement ring. Your diamond consultant is there to help guide you through your journey. It should be an experience that you will never forget, and one that will bring you happy memories for many years to come. If you would like someone to help guide you through your journey of finding your perfect engagement ring, we always on hand to help you. If you would like to make an appointment to see one of our diamond consultants, please feel free to email us



Advice or tips, Diamond Advice, Engagement rings

Buying a diamond engagement ring is not only a big emotional commitment but a significant financial one for most couples. While the internet is usually a great tool for conducting some initial research before buying a diamond, it can become difficult when you need to make a price comparison. The key piece of advice that i give my clients is – Don’t believe everything the diamond certificate tells you. After all it is only an opinion, graded by humans, who as we all know are prone to mistakes.

Buying a Diamond Tips

1. Certificate type

While the GIA is considered one of the most renown independant certificate on the market, there are some certificates that are really not worth the paper they are written on. Some are consistently at least one colour grade and clarity grade out. (to the downside) So while it might seem cheap on face value, it isn’t when you compare what you are actually getting for your money.

2. Excellent cut grade – What does that mean ?


It used to be that approximately the top 20% of stones received an excellent cut grade, today this figure is probably closer to the top 40%, as the parameters for an excellent cut grade are widening. The diamond grading laboratories like Google won’t tell you when they move them. You just need to know exactly what a perfect cut diamond looks like. Where you sit in this spectrum will not only be seen in the brilliance of the stone but the price as well. Make sure that when you are buying a diamond you don’t pay for a top 10% cut grade stone, when you are actually getting a top 30%.


Buying a Diamond Tip – Never buy a diamond with a table facet greater than 60%

3. Independently check your colour grade.

Colour grading can be affected by so many variables. How tired was the diamond grader at the time and things like excess coffee can all affect the way we perceive colour. The margin for error is so small, that it only takes a small error to cost you thousands depending on the size of diamond you are looking at. Make sure your diamond is checked by a qualified diamond grader. The colour on the left is an F colour and the one on the right is a H colour. diamond colour


4. Clarity grade – inclusion location

If you were deciding between two diamonds – one with an inclusion in the middle of the stone or one with a mark on the edge of the stone (that can be covered) i am sure you would choose the one on the edge. It is for this reason the diamonds with marks in the middle (table facet) are discounted and made cheaper. When buying a diamond always aim to have a girdle (edge) inclusion. 

5. Fluorescence

A little understood characteristic. Basicly it is the way the diamond responds under ultraviolet light (like the one in discos). Anything slight to nill is ideal. Some medium fluorescent stones can be ok, but you really need to be careful as they can sometimes make the diamond look cloudy (which reduces the brilliance). Strong fluorescent stones are to be avoided – and they are much cheaper. 

Buying a Diamond Tip – Never buy strongly fluorescent diamonds

6. Laser inscription

This is a little be a nice to have – not need to have. The inscription is only on the surface of the stone. If someone wanted to, it is possible to have it polished off by a diamond cutter. So don’t discard a beautiful stone just because a stone doesn’t have a laser inscription 

7. Not consulting a diamond expert

For complete piece of mind, it is always important to see a diamond expert when buying a diamond. You wouldn’t take your car to be serviced to someone that just sold tyers ? Like jewellery there are some who specialise in diamonds and some that just sell general jewellery. A diamond specialist will not only be able to tell you why a diamond is a better quality but be able to show you and answer any question you have about your diamond. Buying a diamond tips - consult a diamond expert

At the end of the day, unless you want to look at your diamond certificate on the anniversary of your purchase every year, the diamond paper is not as important as finding the most brilliant diamond. 

If you have found this helpful or have something you would like me to answer, please email me directly and i will answer any question that you have.