Why the internet is useless for comparing diamond prices is a conversation that I occasionally have with clients when they set out on their journey to find their engagement ring. I understand that everyone likes to do their research, and the internet is certainly a great place to start. However comparing diamonds is fundamentally different to comparing TV’s. A TV has set settings that are undisputable, and quantifiable. Its number of pixels, brightness, energy usage stats. Whereas diamond grading still requires a strong human element that is subjective, and as we know, as humans we are prone to making mistakes.
