Just as no two individuals are alike, no two jewellers are the same. Every successful jewellery retailer operates in a particular niche. There are some that cater for the mass market, while some are more bespoke. I am not suggesting that everyone must go for the bespoke jeweller. Rather it is important to discover the jeweller who is right for you. Outside of buying a house or car, your jewellery is one of life’s most expensive and important purchases. Although I would argue, it is the most important, as it is rarely ever sold or traded.
Mass market or chain stores will usually have a price advantage because they are working on large quantities of scale. They actually analyse units of cost right down to the gram. Because they know, if they can save half a gram on a ring, then over 10,000 units it will make a significant difference to their bottom line. The unfortunate thing is, this prematurely shortens the life of the ring. The diamonds that are used tend to be from parcel groups. While there are savings to be made from buying diamonds in bulk, what you lose is the ability to hand pick the diamonds.
So you might end up with the best diamond in the parcel, or the worst. Most of the chain stores will also have a very limited warranty period. Most offer after care plans that you have to purchase to help maintain their products. As without this, the clients are likely to run into issues. These product care plans also form a significant recurring revenue stream for these jewellery retailers and can cost you a lot of money in the long run. The type of experience usually received is transactional in style. The staff are trained to show you the items in their cabinet and to help facilitate the transaction, giving you some basic diamond information.
The designs will also more likely be more unique, rather than a vending machine style process, where as soon as you take one out of the cabinet, it is replaced with an identical copy.In a diamond specialist boutique, the diamonds are more likely to be hand selected.
Having your diamond specially selected for you means that you have more control over the diamond parameters, so that you end up with a diamond that’s perfect for your partner. 
With bespoke jewellers, you should expect things like a lifetime manufacturing warranty come as standard on the jewellery they craft. It always amazes me when I hear someone who is willing to spend a considerable amount of money on an item that they will have for the next 50 years from someone who is only willing to guarantee it for 12 months. A bespoke jewellery store should offer more of an experience that a mere transaction. It should be less about just forcing you to choose something out of the cabinet because it is convenient, and more about finding the piece that is the perfect fit for you, with an experience you will always remember. Bespoke jewellers generally have more expertise than a generalist jeweller and should be able to answer any diamond questions that you have, so you have complete peace of mind.
At the end of the day, which store you choose is entirely up to you. As long as it is an informed choice, you can always look back without regrets. Take the time, do your research, have a look at the Google reviews and find the jeweller that’s right for you. If you would like more help in how to choose the perfect diamond and engagement ring, you can find out everything you ever needed to know from the international award winning book – Rock Her World “The ultimate guide to choosing the perfect engagement ring”
Confused by the diamond certificate?Have you ever looked at a diamond certificate and had no idea what all the numbers and percentages mean? Don’t worry, you are not alone. Starting out can be a bit daunting, not only do you have to find the ring that she likes but you need to make sure the rock you are putting your hard earned cash into is going to be worth it. The first thing that you are probably familiar with, if you have been paying attention to her subtle hints or done even just a little research is this thing called the 4C’s. They are Cut, Colour, Clarity and Cut Grade. The big question is which one is the most important? You can see my short video series here.
Is only talking about how well the diamond is cut – which ultimately means how much it is going to sparkle. It is that twinkle that her friends will see from across the room. Tip – Aim for an Excellent cut grade. Diamonds like a Passion8 diamond sit in the top 1% for diamond cut and will outsparkle normal excellent cut grade diamonds.
Is only talking about how white the diamond is. This is talking about the body colour of the stone and has nothing to do with the colour. The colour grade starts at D and goes down to Z. Tip – Aim for the top 3 colour grades – D, E, F. Any colour that is G in colour or lower will pull a lot of yellow.
Is only talking about the natural inclusions you can see with a 10x magnifying lens. Tip – Aim for eye Clean SI clarity. As everyone’s eyesight is different make sure you look at the diamond with a lens before purchasing it. Looking at the plot on the diamond certificate will not tell you how good or bad the inclusion is.
Is only talking about the physical size that you see. While this might seem like the most important to some ladies, it isn’t if it is coming at the expense of quality. Smaller more perfectly cut diamonds will actually have the same diameter as larger average cut diamond. Tip – Always go for a diamond that is slightly smaller of better quality. After all, do you want a diamond that looks better or one that weighs more? So now that we have that sorted, let’s look at what all the percentages mean. I wish it was as simple as looking at an excellent cut grade. The truth is the goal posts have widened significantly in the last 5 years. Today more and more diamonds are falling into the excellent category than ever before. 
In a recent price comparison on diamond certificates, I found as much as a 28% price difference between two identical diamonds (based on their paperwork). Both stones had been graded as a triple excellent cut grade. So it is vital to make sure you have a cut specialist look over your diamond. Just like going to a heart surgeon instead of a GP when you need specialist surgery, a diamond cut specialist will be able to show you where your diamond sits in the cut spectrum. Tip – Aim for a 57% table percentage – It will give the diamond more dispersion. (The blues, reds and yellows) If you want to make the best-informed decision on how to pick a stunning diamond and design a ring that will really blow her away – you can learn more about how to choose the perfect diamond by getting a free copy of the international award winning book and Amazon best seller – Rock Her World here.
Believe it or not Christmas and New Year’s Eve are the two biggest events on the calendar for proposals. Having helped over 5800 couples on their journey to finding their perfect engagement ring, it never ceases to amaze me how popular this time of year is.
I can’t really blame guys for choosing this time to propose. Everyone is normally taking time off with their partners to celebrate the holiday season, families are coming together, and lets be honest a fair amount of holiday cheer is involved. Whatever your reason for choosing this time of year to get engaged i have;
While you might think that a public proposal in front of all of her family might be the romantic gesture she has been waiting for, the truth is most ladies would prefer a more personal intimate setting with just the two of you.
While i am sure the answer would still be “YES”, proposing with a ring will DEFINITELY create a bigger WOW factor
I might be a romantic and a traditionalist, but i still think it is a nice gesture that most fiancée’s (and their dad’s) appreciate.
You might think you are a “wing it” kind of guy, but this is one of those special moments where you want to make sure everything is said just right. So spend a few minutes rehearsing what you are going to say before you get down on one knee. A lot of guys can get caught up in the moment, and if you haven’t practiced, all your best ideas may go out of the window.
Despite the best intentions and planning, sometimes things just don’t work out as well as you planned. So having a backup plan come sometimes calm the nerves. If you are planning an outdoor proposal, maybe have an indoor spot picked out, just in case Mother Nature tries to put a spanner in the works.
If this is the first time you have taken your partner out on a date in a long time, chances are she is going to suspect that something is up. So if a surprise proposal is high on your hit list, then makes sure you plan the lead in with a few extra outings.
On many occasions a bride to be, has commented to me that their partner was acting really weird before the proposal. Just remember millions of guys have gone through what you are about to go through you, and millions will go through it after you. It really isn’t as scary as your mind might make it out to be.
Often the process of choosing an engagement ring can be all consuming, and it seems to take everything they have just to make this important decision. One of the great things i get to do is to coach guys through the process not just about buying an engagement ring, but all the things they need to do before and after the pick up the ring.
Just remember, it doesn’t need to be difficult. Choosing an engagement ring can not only be easy, but also a fun and enjoyable experience as well. So if you have been thinking of taking the plunge this Christmas time – Don’t put it of any longer. 🙂
If you would like help, in choosing the perfect engagement ring, there is a lot of great information in my recently published book, “Rock Her World” or you can listen to a sample chapter here
So you have decided that it is finally time to choose an engagement ring. Whether you are the future groom to be and have popped the question, or choosing to find the dream engagement ring together as a couple, here are the 5 steps you need to follow when choosing an engagement ring.
Advice for the guys when choosing an engagement ring – This is ground zero and the first thing you should try and tie down. If you are going alone, try and choose a style that compliments her current jewellery tastes. If her style is vintage, then look for Art Deco designs. If she is more of a traditional girl, then a classic solitaire design is likely to be the winner. If you really get stuck, have a look at her Pinterest, Facebook and Instagram profiles. You are sure to find plenty of pointers there, about the style of ring she loves.
For the ladies – When choosing an engagement ring, try on as many different styles as you can. Look for the things you love in each design. A skilful designer will be able to combine all the different things you love into your one dream ring. You will know when you find “THE ONE” it will be the design that makes your heart skip a beat.
Advice tip – Don’t worry if you can’t find your dream ring in any of the stores you visit. If you could find it everywhere, it probably wouldn’t be as special and you wouldn’t love it as much.
At this stage of your journey forget about the diamond size, quality and budget. If you only ever look at a particular budget you might miss your dream ring. Once you have found your dream engagement ring, a professional jewellery designer should be able to customise your dream ring design to suit any budget or stone size.
In the beginning when you are choosing an engagement ring you really want to just focus on what shape diamond. Do you love the traditional round brilliant cut diamond? Or are you looking for something a little more modern in the princess cut? If your partner has long slim fingers than maybe a fancy cut diamond like the pear, oval or marquise cut diamond might be ideal.Also consider whether it is a single stone ring you are after, or whether you would like to have shoulder stones. If you are wanting to have shoulder stones in your engagement ring, explore all the options. Whether to match the shape of your centre stones to your shoulder diamonds is really a personal preference.
This can sometimes be one of the most challenging elements to balance. Do you go for a larger diamond of lower quality? Or choose a diamond that is slightly smaller and more brilliantly cut? At the end of the day, where the diamond sits on the 4C’s will not only tell you how beautiful the stone is, but ultimately how much it costs. While everyone’s preferences might be slightly different, it is important to compare a number of stones side by side, to see which diamond appeals to you the most. As a rough guide, try and stick with an excellent cut grade, D – F colour, VS – SI clarity, and wherever the size fits within the budget. If you really want to learn more about why one diamond appears more brilliant than another, the best advice is to go to a jewellery store with a qualified diamond grader. Someone who can break down exactly where your diamond sits in the cut and quality spectrum.
One of the common questions raised when choosing an engagement ring is whether to go with platinum or white gold. The usual advice that I give to new clients choosing their engagement ring is “Do you have a spare $1000 dollars?” As this is usually how much the upgrade to platinum will cost. If the answer is yes, then by all means upgrade your metal choice to platinum. If No, then 18ct white gold is still an exceptional metal choice. For some clients, it might make more sense to upgrade their diamond to a larger or better quality stone, rather than upgrading their metal.
This is the last thing I often go through with couples and men that I see when they are choosing an engagement ring. Once you have found the design that you love, it is really easy to make it with a different size centre stone. While some might have you believe that you need to spend 3 months salary (before tax and including bonuses), the truth is that you just need to pick a figure that you both feel comfortable with. This is something special that you are going to have for a very long time, and you want to make sure that it is something that you can be proud of for many years to come. Whatever your maximum budget is, spend it and try and get the best quality you can. In the years to come, you will never regret the money that you spent.
Above all else, enjoy the process of finding and choosing an engagement ring. Your diamond consultant is there to help guide you through your journey. It should be an experience that you will never forget, and one that will bring you happy memories for many years to come. If you would like someone to help guide you through your journey of finding your perfect engagement ring, we always on hand to help you. If you would like to make an appointment to see one of our diamond consultants, please feel free to email us
