One Treasure. One Pink Diamond.

What Does
Brisbane Treasure?

For 50 years, Xennox Diamonds has celebrated the people and stories behind life’s most precious moments. Now, we are searching for the people, places, institutions, cultural works and traditions that make Brisbane extraordinary.

Rare. Precious. Brisbane.

Nominate a Brisbane Treasure. Unlock a $50,000 Australian pink diamond.

A treasure is not always something that can be held.

It can be a person whose contribution has quietly changed lives. A place woven into the fabric of our city. An institution generations of Brisbane families have grown up with. A cultural work that expresses something distinctly ours. Or a tradition that continues to bring people together.

As Xennox Diamonds marks its 50th anniversary, we are inviting the community to help us uncover and celebrate 50 remarkable Brisbane Treasures.

From all eligible nominations, 50 verified nominees will be selected for consideration by an independent judging panel.

50 verified nominees will be recognised at a special event, with one nominee having the chance to win a pink diamond valued at $50,000.

The Five Categories

Five ways to be a Treasure. Choose the one that fits your nomination best

Brisbane Icon

A person whose contribution to Brisbane life has outlasted any job title. The volunteer, the teacher, the coach, the publican, the person everyone in the suburb knows by name.

A surf lifesaving club captain of thirty years. A market stallholder since 1984.

Iconic Place

A building, a site, a shopfront or a stretch of the city that Brisbane would feel the loss of. Nominated with its owner, operator or custodian.
A cinema, a ferry terminal, a corner bakery, a public garden.

Brisbane Institution

An organisation that has shaped the city over time. A charity, a school, a club, a business, a service.

A community choir, a food relief kitchen, a family run manufacturer.

Cultural Treasure

A creative work or body of work made in or about Brisbane, nominated with its creator, rights holder or custodian.

A mural, an album, a play, a photographic archive.

Brisbane Tradition

An event or tradition the city returns to, nominated with its organiser or governing body.

An annual festival, a street parade, a seasonal ritual.

The Australian Pink Diamond

Rarity, Origin and Why It Matters

Australian pink diamonds are among nature’s rarest and most extraordinary treasures. Formed deep within the earth over millions of years, each one is distinguished by its remarkable colour, beauty and scarcity. They cannot be recreated or replaced, making them a powerful symbol of everything this campaign celebrates: the people, places, institutions, cultural works and traditions that are rare, precious and worth preserving.

As Xennox Diamonds celebrates 50 years in Brisbane, we wanted to mark the occasion by giving something truly exceptional back to the city that has supported our family business for generations. By offering one Brisbane Treasure the chance to unlock a $50,000 Australian pink diamond, we are celebrating not only our own history, but the remarkable stories that have shaped Brisbane over time. It is our way of saying thank you and recognising that Brisbane’s greatest treasures deserve to be discovered, celebrated and remembered.

How It Works

Nomination to Finale in Six Steps
01

Anyone can nominate

Nominate a person, a place, an institution, a cultural work or a tradition with a genuine Greater Brisbane connection. You may nominate yourself.

02

Every nomination is checked

We review each nomination for eligibility, confirm the facts and contact the nominee for their consent before anything goes further.
03

Fifty are verified

Ten verified nominations progress in each of the five categories. Fifty in total, one for each year Xennox has been in Brisbane.
04

Five independent judges

An independent panel scores all fifty entries against published criteria.
05

Five Finalists

Each of the 50 verified nominees are invited to a special event. One finalist is named in each category by the judges on the night
06

Fifty keys, one diamond

At the finale, one of the five finalists is selected at random and chooses one of fifty keys. If that key opens the lock, the nominated person or entity receives the Australian pink diamond.
There is no public vote. Nominations are not ranked by how many people submit them, and the number of nominations an entry receives is never shown to the judges.

Who Can Take Part

Brisbane Treasures Nomination Eligibility

To nominate, you must:

Who can be nominated:

The Five Judges

Meet the Five Brisbane Treasures judging the entries

Liz Cantor

Television Presenter

Liz Cantor is an Australian television presenter, journalist and former professional surfer. A trailblazer in surfing, she became the first female World Surf League judge. With over 20 years in media, Liz presents lifestyle and weather programs across Channels 7 and 10. She is also a passionate charity ambassador and mother.

Emily Jade O'Keeffe

Broadcaster, 102.9 Hot Tomato

Emily Jade is one of the Gold Coast’s most recognisable media personalities, with more than 30 years across radio and television. She co-hosts the 102.9 Hot Tomato breakfast show, Galey & Emily Jade, and co-created the Move Over Mama podcast with her daughter, Millie Valentine. She is also a seasoned MC and registered marriage celebrant.

Nadia Bromley

CEO, Women's Legal Service Queensland

Nadia Bromley has led Women’s Legal Service Queensland as CEO since early 2022. Admitted as a solicitor in 2005, with qualifications in law and business, she is passionate about access to justice and women’s rights and safety, and committed to a safer future for women and children.

Nat Cook

Olympic Gold Medallist

Five-time Olympian and Sydney 2000 gold medallist Nat Cook is a motivational speaker, entrepreneur and founder of the Aussie Athlete Fund, helping aspiring Olympians and Paralympians overcome financial barriers. Nat brings a passion for recognising potential and uncovering the stories that make Brisbane special.

Kylie Lang

Associate Editor, The Courier-Mail

Kylie Lang is Associate Editor of The Courier-Mail and Sunday Mail and an award-winning columnist, news and feature writer. Across more than 30 years she has held senior roles at The Australian and The Daily Telegraph, edited Qweekend, and was the longest-serving editor of Brisbane News magazine.

How Entries Are Judged

The Brisbane Treasures Scoring Criteria

Five independent judges score all fifty verified entries against the same five published criteria. Spelling, grammar, production quality, social media following and the number of nominations an entry receives have no effect on the score.
Criterion Weighting
Strength of Brisbane connection 25%
Community or cultural significance 25%
Authenticity and emotional resonance 20%
Enduring impact or legacy 20%
Rare, precious and worthy of preservation 10%

Key Dates

Brisbane Treasures Campaign Timeline

19.10.2026

Nominations
Open

15.11.26

Nominations
Close

19.11.26

50 Verified
Nominees
Announced

26.11.2026

The Finale, The
Random
Selection And
The Fifty Keys

Nominate a Brisbane Treasure

Brisbane Treasures Nomination Form

It takes about ten minutes. You will be asked three short questions about your nominee, and you can save a photograph and a supporting link if you have them.

It takes about ten minutes. You will be asked three short questions about your nominee, and you can save a photograph and a supporting link if you have them.

Your nomination will be reviewed for eligibility. Submitting a nomination does not mean the nominee has been shortlisted.

We will only contact you about this campaign unless you separately choose to hear from us.

Read the terms and conditions and the privacy notice.

Frequently Asked Questions

Brisbane Treasures Nominations Explained

We create unique jewelry for those who appreciate proven quality and exquisite style

Address: Level 2, 141 Queen Street, Brisbane, QLD 4000

Phone: (07) 3210-6288[email protected]

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    NOMINATE A BRISBANE TREASURE

    Terms and Conditions

    1. Public nominations Members of the public nominate eligible Brisbane treasures across five categories.
    2. 50 shortlisted nominees Ten nominees are shortlisted in each category.
    3. Five category winners The judging panel selects one category winner from each group of ten.
    4. One randomly selected major prize contender One of the five category winners is randomly selected to participate in the final challenge. That participant is guaranteed a $5,000 Xennox Diamonds gift card if unsuccessful in winning the diamond.
    5. Final treasure challenge The selected participant receives one opportunity to choose a key, envelope or other designated item from 50 options. Exactly one option is the winner.
    6. Four other category winners Each receives a $2,000 Xennox Diamonds gift card.

    Chance of winning the diamond in the final challenge

    1 in 50

    2% probability

    Chance for each of five category winners to win the diamond

    1 in 250

    0.4% probability, assuming equal random selection

    The diamond winner receives the diamond, the included bespoke jewellery experience and the proposed first year of Q Report insurance, subject to policy eligibility. The $5,000 consolation gift card applies only if the final participant does not win the diamond.

    Revised prize wording for the terms and conditions

    Brisbane Treasures 2026

    Prize Structure, Selection and Verification

    1. Major Prize

    The Brisbane Treasures promotion offers one eligible participant the opportunity to win an Argyle-certified Australian pink diamond with an advertised retail value of AUD $50,000.

    The proposed diamond is a natural, round-cut, 0.14-carat Argyle pink diamond, graded 5P colour and SI clarity.

    The Promoter may substitute the specified diamond where reasonably necessary due to availability, with a diamond of equivalent or greater substantiated retail value and comparable quality, subject to applicable law and any required insurer approval.

    *The diamond prize is not guaranteed to be awarded.* It will only be awarded if the eligible participant successfully completes the final prize challenge.

    The diamond prize is not redeemable for cash, exchangeable, refundable or transferable.

    2. Bespoke Jewellery Design and Manufacturing

    If the diamond prize is won, the winner will receive a personal jewellery design consultation with Karl Schwantes of Xennox Diamonds.

    The winner may collaborate with Xennox Diamonds to design a suitable piece of jewellery incorporating the pink diamond, such as a ring, pendant or earring.

    The prize includes up to AUD $2,500, inclusive of GST, towards design, craftsmanship, labour, gold and other standard manufacturing materials.

    Any additional diamonds, gemstones, precious metals, design elements or manufacturing requirements exceeding this allowance will be quoted separately and must be approved and paid for by the winner.

    The diamond must be incorporated into a finished piece of jewellery as part of the prize experience. The winner cannot elect to receive the loose diamond instead.

    No unused portion of the manufacturing allowance may be redeemed for cash, store credit or other goods.

    3. Jewellery Insurance

    The major prize also includes the proposed provision of 12 months of jewellery insurance through Q Report for the completed jewellery item incorporating the pink diamond.

    The Promoter will pay the first year’s premium, subject to the winner meeting Q Report’s eligibility, underwriting and policy requirements.

    Coverage, exclusions, excesses and other conditions will be governed by the insurer’s applicable policy documentation.

    4. Nomination and Judging

    Eligible members of the public may nominate Brisbane treasures across five categories.

    Following verification, the Promoter intends to shortlist 50 eligible nominees, comprising ten nominees in each category.

    The independent judging panel will assess the shortlisted nominees using the published judging criteria and select one category winner from each category.

    Each category winner must be an eligible adult or, where the nominee is an organisation, place, institution or other non-individual nominee, have an approved adult representative.

    5. Selection of the Major Prize Contender

    The five category winners will each have one equal opportunity to be selected in a supervised random draw.

    One category winner will be selected to participate in the final major prize challenge.

    Selection as the major prize contender does not guarantee that the participant will win the pink diamond.

    6. Final Prize Challenge

    The selected major prize contender will receive one opportunity to choose from 50 designated, visually indistinguishable options, only one of which will produce the winning result.

    The final mechanism may involve keys, sealed envelopes or another independently supervised selection method, to be confirmed and published before the competition commences, subject to insurer approval and applicable law.

    The participant may make one selection only. Once made, the selection is final.

    If the selected option produces the winning result, the participant will receive the $50,000 pink diamond prize and associated benefits, subject to verification and these terms.

    If the selected option does not produce the winning result, the diamond prize will not be awarded.

    The final challenge will be supervised by an authorised representative of the Promoter and an independent witness. The process will be recorded, and appropriate verification records retained.

    7. Consolation and Category Prizes

    The selected major prize contender will receive a $5,000 Xennox Diamonds gift card if unsuccessful in the final diamond prize challenge.

    Each of the other four category winners will receive a $2,000 Xennox Diamonds gift card.

    These gift cards are separate from the conditional major diamond prize and are not dependent on the final challenge being successful.

    Gift cards are subject to the applicable Xennox Diamonds gift card terms and conditions and Australian Consumer Law.

    8. Institutional and Non-Individual Winners

    Where a category winner represents a business, institution, landmark, organisation, cultural work or Brisbane tradition, an authorised adult representative must be nominated and approved before the final selection.

    If such a nominee wins the major prize, the representative will accept the prize on behalf of the nominated entity or its legally authorised custodian.

    The prize may be used for an approved charitable fundraising purpose, including a fundraising activity supporting a charity selected by the authorised representative, subject to the Promoter’s prior written approval, applicable fundraising laws, insurer requirements and the non-transferability provisions of these terms.

    The identity of the legal prize recipient and the proposed charitable arrangement must be documented before the final prize challenge.

    9. Verification and Finality

    The Promoter reserves the right to verify eligibility, identity, authority to represent a nominee and compliance with these terms.

    Any suspected fraud, tampering, interference or material breach may be investigated.

    The Promoter will maintain appropriate records of the judging, random selection and final challenge to support the integrity and transparency of the promotion.

    Nothing in these terms excludes rights or remedies that cannot lawfully be excluded under Australian law.