One Treasure. One Pink Diamond.
For 50 years, Xennox Diamonds has celebrated the people and stories behind life’s most precious moments. Now, we are searching for the people, places, institutions, cultural works and traditions that make Brisbane extraordinary.
Nominate a Brisbane Treasure. Unlock a $50,000 Australian pink diamond.
A treasure is not always something that can be held.
It can be a person whose contribution has quietly changed lives. A place woven into the fabric of our city. An institution generations of Brisbane families have grown up with. A cultural work that expresses something distinctly ours. Or a tradition that continues to bring people together.
As Xennox Diamonds marks its 50th anniversary, we are inviting the community to help us uncover and celebrate 50 remarkable Brisbane Treasures.
From all eligible nominations, 50 verified nominees will be selected for consideration by an independent judging panel.
50 verified nominees will be recognised at a special event, with one nominee having the chance to win a pink diamond valued at $50,000.
Five ways to be a Treasure. Choose the one that fits your nomination best
A person whose contribution to Brisbane life has outlasted any job title. The volunteer, the teacher, the coach, the publican, the person everyone in the suburb knows by name.
An organisation that has shaped the city over time. A charity, a school, a club, a business, a service.
A creative work or body of work made in or about Brisbane, nominated with its creator, rights holder or custodian.
An event or tradition the city returns to, nominated with its organiser or governing body.
Rarity, Origin and Why It Matters
Australian pink diamonds are among nature’s rarest and most extraordinary treasures. Formed deep within the earth over millions of years, each one is distinguished by its remarkable colour, beauty and scarcity. They cannot be recreated or replaced, making them a powerful symbol of everything this campaign celebrates: the people, places, institutions, cultural works and traditions that are rare, precious and worth preserving.
As Xennox Diamonds celebrates 50 years in Brisbane, we wanted to mark the occasion by giving something truly exceptional back to the city that has supported our family business for generations. By offering one Brisbane Treasure the chance to unlock a $50,000 Australian pink diamond, we are celebrating not only our own history, but the remarkable stories that have shaped Brisbane over time. It is our way of saying thank you and recognising that Brisbane’s greatest treasures deserve to be discovered, celebrated and remembered.
Nominate a person, a place, an institution, a cultural work or a tradition with a genuine Greater Brisbane connection. You may nominate yourself.
Brisbane Treasures Nomination Eligibility
Meet the Five Brisbane Treasures judging the entries
Television Presenter
Liz Cantor is an Australian television presenter, journalist and former professional surfer. A trailblazer in surfing, she became the first female World Surf League judge. With over 20 years in media, Liz presents lifestyle and weather programs across Channels 7 and 10. She is also a passionate charity ambassador and mother.
Broadcaster, 102.9 Hot Tomato
CEO, Women's Legal Service Queensland
Olympic Gold Medallist
Associate Editor, The Courier-Mail
The Brisbane Treasures Scoring Criteria
| Criterion | Weighting |
|---|---|
| Strength of Brisbane connection | 25% |
| Community or cultural significance | 25% |
| Authenticity and emotional resonance | 20% |
| Enduring impact or legacy | 20% |
| Rare, precious and worthy of preservation | 10% |
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Brisbane Treasures Nomination Form
It takes about ten minutes. You will be asked three short questions about your nominee, and you can save a photograph and a supporting link if you have them.
It takes about ten minutes. You will be asked three short questions about your nominee, and you can save a photograph and a supporting link if you have them.
Your nomination will be reviewed for eligibility. Submitting a nomination does not mean the nominee has been shortlisted.
We will only contact you about this campaign unless you separately choose to hear from us.
Read the terms and conditions and the privacy notice.
No. Nominating is free, and there is nothing to buy at any point in the campaign.
No. If several people nominate the same person or place, we consolidate them and keep the strongest complete story. Judges are never told how many nominations an entry received, and there is no public vote at any stage.
We create unique jewelry for those who appreciate proven quality and exquisite style
Address: Level 2, 141 Queen Street, Brisbane, QLD 4000
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Chance of winning the diamond in the final challenge
1 in 50
2% probability
Chance for each of five category winners to win the diamond
1 in 250
0.4% probability, assuming equal random selection
The diamond winner receives the diamond, the included bespoke jewellery experience and the proposed first year of Q Report insurance, subject to policy eligibility. The $5,000 consolation gift card applies only if the final participant does not win the diamond.
Revised prize wording for the terms and conditions
Brisbane Treasures 2026
Prize Structure, Selection and Verification
1. Major Prize
The Brisbane Treasures promotion offers one eligible participant the opportunity to win an Argyle-certified Australian pink diamond with an advertised retail value of AUD $50,000.
The proposed diamond is a natural, round-cut, 0.14-carat Argyle pink diamond, graded 5P colour and SI clarity.
The Promoter may substitute the specified diamond where reasonably necessary due to availability, with a diamond of equivalent or greater substantiated retail value and comparable quality, subject to applicable law and any required insurer approval.
*The diamond prize is not guaranteed to be awarded.* It will only be awarded if the eligible participant successfully completes the final prize challenge.
The diamond prize is not redeemable for cash, exchangeable, refundable or transferable.
2. Bespoke Jewellery Design and Manufacturing
If the diamond prize is won, the winner will receive a personal jewellery design consultation with Karl Schwantes of Xennox Diamonds.
The winner may collaborate with Xennox Diamonds to design a suitable piece of jewellery incorporating the pink diamond, such as a ring, pendant or earring.
The prize includes up to AUD $2,500, inclusive of GST, towards design, craftsmanship, labour, gold and other standard manufacturing materials.
Any additional diamonds, gemstones, precious metals, design elements or manufacturing requirements exceeding this allowance will be quoted separately and must be approved and paid for by the winner.
The diamond must be incorporated into a finished piece of jewellery as part of the prize experience. The winner cannot elect to receive the loose diamond instead.
No unused portion of the manufacturing allowance may be redeemed for cash, store credit or other goods.
3. Jewellery Insurance
The major prize also includes the proposed provision of 12 months of jewellery insurance through Q Report for the completed jewellery item incorporating the pink diamond.
The Promoter will pay the first year’s premium, subject to the winner meeting Q Report’s eligibility, underwriting and policy requirements.
Coverage, exclusions, excesses and other conditions will be governed by the insurer’s applicable policy documentation.
4. Nomination and Judging
Eligible members of the public may nominate Brisbane treasures across five categories.
Following verification, the Promoter intends to shortlist 50 eligible nominees, comprising ten nominees in each category.
The independent judging panel will assess the shortlisted nominees using the published judging criteria and select one category winner from each category.
Each category winner must be an eligible adult or, where the nominee is an organisation, place, institution or other non-individual nominee, have an approved adult representative.
5. Selection of the Major Prize Contender
The five category winners will each have one equal opportunity to be selected in a supervised random draw.
One category winner will be selected to participate in the final major prize challenge.
Selection as the major prize contender does not guarantee that the participant will win the pink diamond.
6. Final Prize Challenge
The selected major prize contender will receive one opportunity to choose from 50 designated, visually indistinguishable options, only one of which will produce the winning result.
The final mechanism may involve keys, sealed envelopes or another independently supervised selection method, to be confirmed and published before the competition commences, subject to insurer approval and applicable law.
The participant may make one selection only. Once made, the selection is final.
If the selected option produces the winning result, the participant will receive the $50,000 pink diamond prize and associated benefits, subject to verification and these terms.
If the selected option does not produce the winning result, the diamond prize will not be awarded.
The final challenge will be supervised by an authorised representative of the Promoter and an independent witness. The process will be recorded, and appropriate verification records retained.
7. Consolation and Category Prizes
The selected major prize contender will receive a $5,000 Xennox Diamonds gift card if unsuccessful in the final diamond prize challenge.
Each of the other four category winners will receive a $2,000 Xennox Diamonds gift card.
These gift cards are separate from the conditional major diamond prize and are not dependent on the final challenge being successful.
Gift cards are subject to the applicable Xennox Diamonds gift card terms and conditions and Australian Consumer Law.
8. Institutional and Non-Individual Winners
Where a category winner represents a business, institution, landmark, organisation, cultural work or Brisbane tradition, an authorised adult representative must be nominated and approved before the final selection.
If such a nominee wins the major prize, the representative will accept the prize on behalf of the nominated entity or its legally authorised custodian.
The prize may be used for an approved charitable fundraising purpose, including a fundraising activity supporting a charity selected by the authorised representative, subject to the Promoter’s prior written approval, applicable fundraising laws, insurer requirements and the non-transferability provisions of these terms.
The identity of the legal prize recipient and the proposed charitable arrangement must be documented before the final prize challenge.
9. Verification and Finality
The Promoter reserves the right to verify eligibility, identity, authority to represent a nominee and compliance with these terms.
Any suspected fraud, tampering, interference or material breach may be investigated.
The Promoter will maintain appropriate records of the judging, random selection and final challenge to support the integrity and transparency of the promotion.
Nothing in these terms excludes rights or remedies that cannot lawfully be excluded under Australian law.