How do you feel about shopping for wedding rings online? Have you considered the option?

Buying stuff online usually works out cheaper because many vendors online don’t have to pay store site rental, warehouse fees and the general overheads of a regular store, so those savings often go back to the customer.

Browsing through the many great money-saving deals online retailers offer can be overwhelmingly tempting to save a few hundred dollars.

But before you even consider shopping online for your wedding ring, even if it’s from a certified vendor, I strongly suggest you read this.

This is the #1 reason why buying a ring on the Internet is a mug’s game…

Despite the guarantees and returns policies an online company may have, it doesn’t mean squat because most courier companies will not accept any jewellery with diamonds for transit because doing so would violate their dangerous goods policies for the security of their delivery drivers.

This leaves it up to you to somehow find a way to return the ring within a limited time frame and if you bought the ring from outside your home country, the chances of returning it successfully are even slimmer.

You are stuck with a dud ring and no money to go to a real store and get a new one. Even if you somehow manage to find a courier service that will ship it, you are risking a huge investment being lost or stolen.

All it takes is one dishonest postal worker to take away the ring and all the money you sunk into it.

Internet shopping is fine for inexpensive purchases like clothes or electrical goods. The worst that can happen is that you lose out on a few bucks but a wedding ring is special so is not a smart online purchase.

Buying directly from a respected and trustworthy jeweller is really the way to go when choosing a wedding ring. You will always know where your wedding ring came from and where to take it back if anything should happen and be protected by a valid guarantee and warranty policy.

Set up a Discovery Session with us and let us help you choose a truly beautiful wedding ring at a price that suits you and have the peace of mind that we are with you before and after your purchase.

Are you ready to start looking at possible wedding ring choices?

Choosing the right jeweller can be just as important as the rings themselves and with so much choice available you might be stuck even before you start.

Your options range from branded chain stores to more exclusive customized bespoke jewellers, but one thing is for sure if any of the jeweller’s you walk into show you any of these 5 warning signs…you might be best off looking elsewhere.

Bad Service: Pay close attention to how you are treated from the moment you walk through the door to the moment you leave. Bad service is the first sign that the people you are dealing with have no interest in giving you any advice, help or guidance no matter how good their product looks.

The Experience: Does the store make you feel good, do the team that work there make you feel relaxed? Are you offered a drink on arrival? Will they go above and beyond to deliver what you need?

Make sure whoever you purchase your dream ring from treats you like royalty. After all this is one of the most important times of your life and you deserve it!

Sales Pressure: No one likes a pushy salesman, especially when it comes to picking an expensive unique item like a wedding ring. Being pressured by a high powered salesperson means they are more concerned about their commission check than whether or not you walk away with the right wedding rings for your needs.

Take your time and choose a jeweller that offers a fair price that doesn’t depend on you making hasty decisions you will regret later.

Not Listening: A good salesperson should listen to you if they really are going to be able to help you choose the perfect ring. Knowing which wedding rings are going to be right for you comes partially from listening to your likes, desires and more importantly your dislikes.

If the salesperson attending you insists on showing you things that are out of your price range, that don’t fit the tastes you describe or just looks like they are trying to offload a discounted piece, then leave the store right away. They are never going to help you find what you’re looking for.

Poor Store Culture: As soon as you walk into the store, get an instant vibe for the place. If you feel like an alien in a foreign land being observed by the superior beings who look down their noses at you, then you are probably in the wrong place.

Some jewellers have this air of superiority about them because they sell beautiful expensive items. This is a strong indication that they probably think more about their commission than actually giving you great client service.

At Xennox Diamonds we believe that every client that walks through our door deserves great service and special attention and all the help they need to find the perfect wedding rings.

We want to help make your special day as unique and unforgettable as you which is why we want to invite you to book a Discovery Session with us at our luxury showroom.

Come and visit us with or without your partner and we will listen to your thoughts and ideas about your perfect wedding rings before showing you our selection of unique diamond rings.

Brisbane jewellers who conduct their manufacturing on the premises are an excellent place to start when you are looking for your wedding rings.

Wandering from shop to shop, looking for “the one ” that matches your engagement ring perfectly or one that the husband-to-be simply loves can sometimes be a very draining experience.

Having your ring hand made on the premises, allows you to be as involved at every stage of the manufacturing process as you would like to be. Our clients are able to come and have a look at the rings at every stage, to make sure they are 100% happy with the way the ring is progressing.

If there are changes that you would like to make, this is the perfect time to do it. Don’t worry If you can’t make it in to see the piece, we can send you pictures. Best of all, there is no charge for any minor changes you would like to make.

Our aim is to handcraft a piece of jewellery that you are going to love forever, and we will do almost anything to make that happen. After all, this is a ring you are going to have for a very long time.
Custom making a ladies wedding ring means that we can make it match the engagement ring perfectly. So the diamonds line up, the profile is the same and the width is the same. This means it will look as if your wedding and engagement rings are made to be together.

At Xennox Diamonds, our Brisbane jewellers believe hand-making amazing pieces of jewellery is something that is really special, and something that we are really passionate about.
Our diamond consultants are waiting to help you and your partner get the perfect wedding rings you will truly love forever.

Reserve your Discovery Session with us right now by clicking here.

Let’s start with the top 3 questions you should ask yourself before picking a wedding ring

# 1 When is the right time for Wedding Rings?

Your wedding is such a special day, and one you may have planned in your mind for years. It is an occasion to be shared with family and friends and marks a new chapter in your journey together.

If you are reading this then you are probably the bride, and let’s be honest you are probably going to do the lion’s share of the organising. When planning a wedding there are so many things to take into account, not to mention budgeting for them.

So it’s important to make wedding rings a priority, so for decades of happiness to come you want your wedding rings to remind you of your unique love story and the happy memories of your special day.

# 2 When should I organise my wedding rings?

People often ask, “How soon should I organise my wedding rings before the wedding?” My advice is to start the process of wedding rings at least 6 months prior to your day.

Six months may sound like a long time but the selection of wedding ring styles available is extensive and you want to be able to take your time.

Also, you don’t want to be stressed waiting for rings one week before your special day. Having time on your side is also crucial for any alterations that may need to be made.

# 3 How long does it take to make a wedding ring?

For a ladies wedding ring, we usually allow between 2 and 3 weeks – especially if we are custom making the wedding ring to match the engagement ring.

Our Master Jewellers expertly craft the wedding ring to make it look like it was made by the same jeweller, at the same time as your engagement ring. To do this, they will need to keep your engagement ring for at least a week.

For a gentlemen’s ring, the time frame can be a little longer and I would allow a minimum of 4 weeks, as some of the rings are made in Europe.

So what are you waiting for?

While 6 months is a guide, you can really start as soon as you want. Just imagine how great it would be to tick that “To Do” box early! Most reputable jewellers will be happy for you to store your rings in their safe so you can pick them up the week of the wedding. So, find a jeweller who specializes in wedding rings and start the process now!

If you prefer a more personal touch you can come on down to our luxury diamond ring showroom by yourself or with your partner to experience a Discovery Session with our wedding ring specialists so we can help you further to select the perfect ring for you.

Come down to our fully stocked bar, have a smooth scotch on the rocks and enjoy a chat with our experts who are dedicated to making the ring selection process easy and hassle-free.

Book your Discovery Session by clicking on this link here and let us take the pressure off choosing your perfect wedding rings

An Eternity ring is usually the third ring worn on the engagement ring finger. It usually sits on the side furthest away from you. If your wedding band is a diamond band, it will normally be the same style. However sometimes there can be a few variations. Here are a few of the questions i often get asked about eternity rings.

When Should I Receive My Eternity Ring ?

While your parents might tell you for them it was 10 + years, brides today normally receive their eternity rings after the first year. As much as i would like to take credit for this, it is something that is purely been driven by the ladies. Comments such as “it feels like an eternity already” are not too uncommon.

Can My Eternity Ring Be Bigger ?

Right hand eternity ring

While normally for symmetry the eternity ring is kept the same size as the wedding band. It is possible to keep the style the same and just increase the diamond size. If you are going to do this it is a good idea to increase the diamond size by more than a few points, so that the variation looks intentional. 

Another option for having a larger eternity ring, is if you wish to wear your eternity ring on the ring finger of the right hand. In this case the ring is usually at least twice the width of the wedding band. 

What Is The Difference Between A Full Eternity Ring And A Standard Eternity Ring

eternity ring options

Quite simply a full eternity ring is a ring that goes all the way around. Channel set full eternity rings are ideal, as they will generally hold your diamonds more securely. With this style you can have either round brilliant cut diamonds are princess cut diamonds. If you have your heart set on a full circle claw set eternity ring, it is a good idea to have it checked every 6-12 months to ensure that all the stones are tight. With style the diamonds are almost always round brilliant cut diamonds, as the setting is better designed to hold round stones.

Do You Receive An Eternity Ring For The Birth Of A Child ?

Here comes the bad news for the men out there. There is another ring to celebrate the birth of your new baby, and it is called the Maternity Ring or Push Present. Being a father of 4 children myself, i consider it only fair, to buy our ladies some lovely diamonds, in order to NOT go through childbirth, but we will cover more about this in another blog.

Karl Schwantes

 

Finance and payment plans:

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There is more pressure now than ever before to have it all. That beautiful home, healthy and happy kids, marriage and of course the perfect engagement ring and the dream wedding.

It can be hard for young couples to find the right monetary balance. Life would certainly be a whole lot easier if we started our journey with money in reverse. Imagine starting your adult life with the means to purchase those big-ticket investments, rather than having to wait until later when you don’t need it as much.

So often I’ll get asked things like: “Can I finance my engagement ring?” or “what are your payment plan options?

Gone are the days of a traditional in store 3-month laybys. Today there is an extensive selection of providers offering credit solutions for your jewellery purchases. But are they all the same, and are they the best option for you?

When looking at jewellery store payment plans, it is important to consider what their selection criteria are. By convention, most credit providers will have a credit check to see what your credit rating is. Every time this happens it leaves a mark on your record. Get too many marks within a period of time, and it will make it harder when you start applying for things like a home loan. Not to mention what it will do to your credit rating if you ever get knocked back.

Traditional external payment plans:
Annual Fees

While a lot of the payment plans might advertise and promote that they are interest free, most have at least an annual fee and some may have a monthly fee as well. Annual fees can range from $79 – $99.

The Fine print

Let’s be honest, as much as we know there is fine print to read and we should probably look at every single paragraph in detail, the truth is most of us never will. But there could be some nasty surprises in the small details. Things such as the annual fee must be paid in full within 90 days or it will attract interest or, if you fail to pay a fixed monthly instalment, interest, (charged at the Expired Promotional Rate) is payable on that outstanding amount. That could leave a really bad taste in your mouth if you go outside of the guidelines.

What if there was a better way?

What if a jewellery store wasn’t interested in profiting from the credit terms, and genuinely wanted to help couples get engaged with the ring they really wanted rather than settling? I believe that most clients will do the right thing if given the opportunity. I think there is always a way to help couples get engaged no matter what their personal circumstances are.

What if it was possible for couples to get engaged for the price of a couple of coffees a week? So, I came up with an idea that had never been done before. What if I let our clients take home their dream engagement ring and pay it off over three years with Xennox? There would be no banks, credit unions or finance companies involved, so there would be no need for a credit check.

You might be wondering how this is possible? The truth is we are crazy passionate about helping couples get engaged with a quality diamond engagement ring. As a 43-year-old second generation family business with a flagship store in the Queen St Mall we will do just about anything to make that dream proposal moment become a reality. Having helped more than 6700 couples get engaged, we know that there are a lot more couples that would like to get engaged, if it was financially possible.

How does it work?

Simply choose the engagement ring you want here, pay a 50% deposit, then we will make the ring for you and we will let you pay the other 50% over three years with us, with no credit checks or collateral. It’s just an agreement between you and us. An agreement, that if we look after you by helping you get engaged faster, then you will look after us, by honouring your agreement with the weekly payments for 3 years (156 payments). They are some of our most classic and popular designs and can be customised in white gold, yellow gold or rose gold, with a .50ct, .70ct or a 1ct diamond. All of these rings still come with our lifetime manufacturing warranty, and lifetime professional cleaning and stone tightening as standard so you have complete peace of mind. We decided to spread it out over three years so the weekly payments could be as little as $14.42 a week. So maybe you need to give up Netflix for a while or cut back on the coffees. But at least you will be engaged closer to saying your “I do’s”.

Are there risks?

Sure, there are risks involved, but they are solely on my side, and they are risks I am willing to take as I believe that everyone deserves to wear a beautiful, quality diamond engagement ring. I have seen too many couples who couldn’t afford the engagement ring they really wanted and settled or simply didn’t engaged at all. Your engagement ring is something you get to wear for the longest period of your life, and it should be something that you look at, love and adore every day you wear it. Not look down at it with regret.

All the fine print is written in plain English for you to read in a section on our site here. There are no surprises and no hidden fees. You can pay it off at any time if you want, and there is even the opportunity to add to it when you want to add your wedding rings.

Client story:

One client that I have personally known since I was at school, some 25 years ago, yes it does seem like a lifetime ago! This client has been with his partner for twenty years and they have four beautiful children. She desperately wants to get engaged. Every time there is an engagement ring promotion, she tags him and would love nothing more than to make it official.

But, like anyone with children there are always bills to pay and the engagement ring slides down the list of priorities. While they are incredibly happy together, and have made a wonderful life and have a happy home, it is still an unresolved issue (probably more for her than it is for him) I think at my core, I just love making people happy, and I get such a thrill out of seeing a couple go on their journey from a Will you marry me to I do.

Ultimately, we want to help you choose the ring you want without any penalties for paying it off over time. You can deal directly with us, and not worrying about being put through a third-party provider. That way it leaves more in your pocket now, for all the things you might also need, like buying or moving into a new place, home renovations or new additions to the family.

So, what are you waiting for? Talk to us now about how we can help you get the ring you deserve without breaking the bank. Simply Click Here to book an appointment.

Seriously, why wait any longer? If you have been thinking about popping the question, this is the new way to buy an engagement ring.

Looking to propose with an Altr created diamond?

To celebrate Altr created diamonds coming to Australia, we are giving couples looking to propose a $500 gift card to use towards their Altr created diamond engagement ring, when they place an order before 30th December 2018.
Altr created diamonds have the identical physical, chemical, optical and molecular structure of a traditional mined diamond. By utilising the latest technology to replicate the natural conditions of heat and pressure of the earth, results in a saving of 30%-40% to the price of the standard engagement ring.

Email us at Altr@xennoxdiamonds.com.au to claim your $500 gift card. 


You can read more about how the Altr created diamonds are grown here and some FAQ about the  Altr created diamonds here.

Are you a little bit of a techno geek like me? Do you love the anticipation of getting your hands on the latest trend in technology? If you are then I bet you can’t wait for the newest Apple product to land (Yes, I am a diehard follower – sorry to all the Android lovers)

That’s why I was so excited to see the latest development in the diamond world, ALTR lab created diamonds. The idea that man can create a diamond absolutely blows my mind. It reminds me of the old cartoon The Jetsons, about a futuristic family who lived in the sky travelling around in hovercraft spaceships. Anything they wanted could be printed through a magic printing machine. Isn’t it funny how so many things from science fiction become reality?

Are lab created diamonds new?

While it might seem new, the concept of lab created diamonds has been around for over 60 years. It is just in recent years that they have perfected the art of crafting these stunning stones into gem-quality diamonds. But diamonds for personal use are just a small portion of what the future holds when it comes to creating diamonds. There are so many applications for having a transparent substance that is also incredibly strong. Can you imagine in the future having your iPhone glass face made up of diamond? No more replacing screens because you dropped your iPhone.  

Now, in the beginning, I was just as sceptical as the next person, I mean lab created diamonds? What changed my mind was a test given to me by the creators of these amazing diamonds. The creators placed 10 diamonds in front of me and asked me to separate them into mined vs created. I spent a great deal of time looking at each diamond, from the front, upside down and even in different lights. What I found though, was while I thought I could tell the difference between the two, the truth is I failed miserably. Considering I am a diamond expert and I look at diamonds every day, I found this quite shocking. The only way to tell the difference with a 10-x magnifying lens was by looking at the girdle where it is inscribed that it is a lab created diamond.

If you would like to learn more about how these amazing gems are created, check out my blog about ALTR lab created diamonds here. If you take the method of creation out of the picture ultimately what you are left is with a beautiful gem that sparkles brilliantly. I think deep down what everyone wants is to make their partner happy and give them the diamond they deserve and desire. In a perfect world, we could all afford to get the largest diamond possible for our partners. But in the real world, we all have expenses that we need to balance out. What I have seen over the last month with the clients I have shown the ALTR lab created diamonds to has been nothing short of amazing. Clients have been able to give their partners the diamond that will make their heart skip a beat.

While I know some of you are saying, it’s the thought that counts and your partner should be happy with whatever size their partner gives them. What I have come to see over the last 22 years and helping more than 6800 clients choose their engagement ring, is exactly 0% of them have come back in 6 months’ time and asked for a smaller diamond. Further, as we get older, we only want nicer and bigger things not smaller. So, the bigger diamond that you choose now, will undoubtedly last you longer, before you start thinking of upgrading.

I strongly believe in the power of storytelling through jewellery. Whenever I ask someone to tell me the story of how they were proposed to, they can often recant in detail where they were and what their partner said. Never have I heard them say, they proposed to me with a 1ct F VS diamond engagement ring. For me, the sentiment and story behind the giving of a diamond is the same with a created diamond as it is for a mined diamond. What is important is that you have chosen it for your partner and that he plans a romantic proposal, in a way that his partner wants to receive it.

What has been the most appealing thing about Lab Created Diamonds?

I would say for most of the clients I have served, the size is one of the most contributing factors. I mean who doesn’t love a bit of extra bling. When I got engaged 17 years ago, the average size of a diamond engagement ring was a half a carat. Today the most popular diamond size that we sell is a one-carat diamond. Even now we are starting to see that size increase with some brides looking at the 1.10ct – 1.20ct diamond sizes. So, my usual advice to the guys out there is to propose quickly, because I think we will be at a 2ct diamond size before you know it. At this point in time, it is hard to go past the ALTR lab created diamonds from a value for money standpoint.

The second benefit that often resonates with the clients I speak to is the environmental benefits and minimal carbon footprint associated with created diamonds. Today I think we all realise that we share the same planet and it is the only one that we have, so it’s up to us to look after it. Most people don’t realise that they need to dig up over 1000 tonnes of earth, not to mention using over 100 gallons of water just to find a 1ct diamond. Whereas the ALTR lab created diamonds have their own wind turbines to power the presses that create these diamonds and use a fraction of the water to yield the same 1ct diamond. So not only can you give your partner the diamond you know they want but look after the planet as well. And with every diamond being able to be traced back to the specific lab that it was created in, you can be sure that your diamonds are 100% conflict free.

The final question that I am often asked is, ‘would you buy an ALTR lab created diamond for your own wife?”. My answer is YES!!! Currently, I am looking for a set of matching .75ct diamonds to create stunning diamond studs for her. After all, they have the same physical, optical and molecular structure as a mined diamond, and according to the FTC, they are a diamond in every sense of the word. So, the only question you need to ask yourself is whether you are ready to join the future of diamonds with me?

lab created diamonds
FAQ on lab created diamonds

In recent times almost every industry has either gone through or is about to go through massive disruption, on a scale never seen before. The diamond industry is by no means immune to the changes that are coming with man made diamonds.

We have seen a marked increase in the enquires around created diamonds in the last month. Some is general curiosity, but most are as a genuine interest in purchasing a man made diamond. Up until recently, there has been little information about them to give a client the complete confidence in their purchase choice. The important thing to remember is that is exactly what it is – a choice. I honestly don’t believe that one will replace the other, just as Uber hasn’t completely replaced Taxis. If you are making an informed decision, you can be comfortable with whichever choice you go for.

 

How are Man Made Diamonds created?

Before going into the characteristics of laboratory created diamonds, it is important to understand that there are two main ways to create a man made diamond. High Pressure / High Temperature (HPHT) and Chemical Vapour Disposition (CVD). HPHT process mimics the high pressure that created diamonds in the earth crust. It uses a metal catalyst (graphite/carbon) to dissolve the carbon onto a diamond seed, essentially drawing the carbon out of ferrous metals. Whereas the CVD process in contrast uses low pressure but employs a vacuum which is fuelled with hydrogen and methane. Which means that it derives its carbon source from a vapour. The CVD method starts with a diamond seed crystal to grow the diamond, much the same way you might have grown crystals as a child at school in your science experiment.

You can watch how an 
Altr created diamond is grown here.

 

Born of Fire, Born Perfect : The making of a Type IIa ALTR Created Diamond from ALTR Created Diamonds on Vimeo.

 

Diamond crystal types

Diamonds naturally occur in nature as either a Type 1 (a/b) or Type 2 (a/b) crystal. The most purist and transparent form of Carbon crystal in the world is the Type 2a crystal, it has almost no impurities which leads to the colourlessness and only accounts for 1.8% of the world’s supply and is a rare quality gem.

 

Every Altr created diamond begins with a Type 2a seed crystal and is guaranteed to be only a CVD diamond, so it’s quality can be assured. Type 2a diamonds have much less nitrogen so they face up looking whiter and crisper, which is in line with their “Shine Brighter” campaign.

So that is most of the technical information out of the way. The simplest take way is that Altr created diamonds have;

  1. Same physical hardness as a mined diamond
  2. Same optical properties as a mined diamond
  3. Same Molecular structure as a mined diamond
  4. Will never have any fluorescence
  5. Will give you around a 20% bigger diamond for the same budget
  6. Often a cleaner diamond with less inclusions.
  7. Are completely certified and laser inscribed by the one of the worlds forensic laboratory (only 2 in existence), that even has a money back guarantee, if the stone hasn’t been accurately graded.

When I am showing a client an Altr created diamond, the first thing I will say is one was created below the ground, the other was created above the ground. That is essentially the only difference. Just like if you had two siblings, one was made by IVF and the other through the traditional way, you wouldn’t look at your sibling and call them a synthetic human. They just had a different start, but they are identical to you as a human in every way.

What a Man Made diamond is not.

A man made diamond is a very different stone to a Cubic Zirconia or a Moissanite stone, both of which are softer and have different optical properties. Both a cubic and a moissanite are known as stimulants, which means that they are like a diamond, but not the same.

What to watch out for in a created diamond.

The first thing to look out when shopping for a Laboratory created diamond is whether there is accurate disclosure around the way that it was created. Cheaper versions are made through either straight HPHT, or a combination of HPHT and CVD. If the stone you are looking at purchasing can’t guarantee the method of its creation, then it is most likely a cheaper combination creation stone.

Where your Laboratory created diamond is certified

The second thing to look out is for where the diamond was certified. If it is certified by IGI (International Gemmological Institute) it will be a cheaper stone, as the grading parameters for IGI are not as strict as the GCAL (Gem Certification and Assurance Lab). An IGI laboratory has been known to be a colour &/or clarity grade out compared to that of a GIA laboratory. Also, an IGI cert won’t tell you whether your diamond was created through HPHT or CVD.

As mentioned previously the GCAL is one of the strictest grading laboratories’ in the world and completely stands behind their grading. A GCAL cert in addition to the normal 4C’s information also has several additional features

  1. A Gem print – which is a unique optical fingerprint of your diamond
  2. Photomicrographs – which are actual photographs of your diamond, so you can see the actual incisions and faceting of your diamond.
  3. Optical Brilliance analysis – which is the overall amount of white light being returned to the viewer
  4. Optical Symmetry analysis – showing a coloured optical symmetry of the diamond, showing you a visual representation of the proportions and facet alignment. Man Made diamonds GCAL certificate

Minimal Carbon footprint for a Man Made Diamond. 

All Altr created diamond presses are powered by the earth’s natural wind cycles through the power of wind turbines. This renewable energy source creates the power required to form these amazing gems, ensuring that there is minimal impact on the environment.

Metallic inclusions for a created diamond.

Because HPHT created diamonds derive their carbon from a metallic source like iron, the inclusions found in them are often metallic in nature. These inclusions are often easily distinguishable and can even result in the diamond having a magnetic attraction to a magnet.

At the end of the day whether you choose a mined diamond, or a laboratory created diamond, will just come down to your own personal preference. Ultimately the choice will come down to whether it is more important to you that the diamond was created below the ground or whether you would rather have a larger diamond for the same budget. At the end of the day, the best way for you to decide is to compare them side by side and make the choice for yourself. So why not book an appointment and see the diamonds first hand and see if you can tell the difference.

We even have a special promotion on at the moment to celebrate the launch of the Altr created diamonds. You can WIN a .50ct F Colour VS clarity Altr created valued at $2900. All you need to do is book an appointment to come in and see them, to go in the draw to win this amazing diamond.

  man made diamond promotion

Like most ladies, I am sure you would love to know how to get diamonds for Christmas. I wish I could tell you that guys love shopping for your Christmas present. The truth is most of us hate going near the shops, especially at this time of year. Even worse there is a constant dread of choosing something that you are going to hate. So, what do we do? We procrastinate, we leave it till the last minute, then in the last chance effort, we dash to the shops on Christmas Eve to join all the other helpless guys looking for a present for their partners.

Sound familiar??


Why do guys do this?

I think it is partly because we don’t know what it is you really want, and partly because shopping for us guys is genuinely not an enjoyable experience. I am going to let you in on a little secret – we would rather be watching our favourite sports team, playing on our devices or pretty much anything else than spending hours at a shopping centre.

So, what’s the solution to not getting diamonds for Christmas?

Ladies, it would really help us a lot if you left a list of the things you would really like for Christmas, as well as a list of the things that you absolutely DO NOT WANT. I know that you think it is common sense not to get you a blender for Christmas, but for our practical minds, it simply isn’t that straightforward. We don’t take subtle hints, it needs to be written on a big sheet of paper in red and put on the fridge. Somewhere where we can’t miss it is ideal.

Secondly, tell us the stores that you would love us to shop at for you. Ideally, these stores should have great team members that will make the process easy and a pleasurable experience for us. Ideally, these stores should have ample comfortable seating, be away from the bustling crowds, and have offered us a beer or beverage of our choice while we are picking out your perfect gift.

So If you are tired of receiving the same type of gifts every year, try this new tactic and see if this Santa brings you exactly what you have been dreaming of. Not only will you get more of what you want, but we will actually thank you for making the process of choosing your gift easier for us.

Just in case your partner hasn’t been to see our new showroom. We have lots of beautiful diamonds for you to wear, a private upstairs diamond boutique with comfy chairs, a great team of diamond consultants trained to make picking out your Christmas present easy for them. If that wasn’t enough there is also an exclusive scotch bar and/or beer for them to make the experience one that they will want to come back time and time again.

We even have a special promotion running at the moment, to help you get diamonds for Christmas – you can find out more here #LetHerSparkle.

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