Like most ladies, I am sure you would love to know how to get diamonds for Christmas. I wish I could tell you that guys love shopping for your Christmas present. The truth is most of us hate going near the shops, especially at this time of year. Even worse there is a constant dread of choosing something that you are going to hate. So, what do we do? We procrastinate, we leave it till the last minute, then in the last chance effort, we dash to the shops on Christmas Eve to join all the other helpless guys looking for a present for their partners.

Sound familiar??


Why do guys do this?

I think it is partly because we don’t know what it is you really want, and partly because shopping for us guys is genuinely not an enjoyable experience. I am going to let you in on a little secret – we would rather be watching our favourite sports team, playing on our devices or pretty much anything else than spending hours at a shopping centre.

So, what’s the solution to not getting diamonds for Christmas?

Ladies, it would really help us a lot if you left a list of the things you would really like for Christmas, as well as a list of the things that you absolutely DO NOT WANT. I know that you think it is common sense not to get you a blender for Christmas, but for our practical minds, it simply isn’t that straightforward. We don’t take subtle hints, it needs to be written on a big sheet of paper in red and put on the fridge. Somewhere where we can’t miss it is ideal.

Secondly, tell us the stores that you would love us to shop at for you. Ideally, these stores should have great team members that will make the process easy and a pleasurable experience for us. Ideally, these stores should have ample comfortable seating, be away from the bustling crowds, and have offered us a beer or beverage of our choice while we are picking out your perfect gift.

So If you are tired of receiving the same type of gifts every year, try this new tactic and see if this Santa brings you exactly what you have been dreaming of. Not only will you get more of what you want, but we will actually thank you for making the process of choosing your gift easier for us.

Just in case your partner hasn’t been to see our new showroom. We have lots of beautiful diamonds for you to wear, a private upstairs diamond boutique with comfy chairs, a great team of diamond consultants trained to make picking out your Christmas present easy for them. If that wasn’t enough there is also an exclusive scotch bar and/or beer for them to make the experience one that they will want to come back time and time again.

We even have a special promotion running at the moment, to help you get diamonds for Christmas – you can find out more here #LetHerSparkle.

Different Stories, Same Love

One of the most amazing parts of my job is that I get to see love, joy and happiness every day. Whether it is someone looking to choose an engagement ring for their partner or a couple embarking on the journey together, it is a true privilege to be a part of that special story. We all share in that special function of our humanity, the ability to love. While we all might have different stories, we all share the same love.

Which is why I feel so passionately about marriage equality. I want everyone to have that special feeling of being able to commit their special someone, in a way that truly honours their relationship.  But talking about it, just simply wouldn’t be enough. I wanted to do something much greater. My idea was to create a video campaign, to show that we are all the same, and that love is love, no matter what your preferences are. 

To mark this important milestone for marriage equality in Australia, we decided to shoot 6 videos to show that we are all the same. 
 

We can even see the funny video called What Drives Us Crazy video here

To coincide with the release of our marriage equality videos we also put together a $20,000 prize for one of our 4 lucky couples. This amazing prize came to a conclusion on November the 15th 2017. The amazing prize included diamond rings, a weekend drive of a mini, amazing dinner at Urbane, photography by Evoke Studio, and a proposal moment by unforgettable proposals. 

With more than 200 couples who entered the campaign, talking about what marriage equality meant to them, the winners of our amazing campaign were Sinead and Nat. Sinead and Nat had a commitment ceremony 10 years ago, but are looking to tie the knot this time with their twins at the ceremony. 

You can see some of the media coverage here. 

http://www.lotl.com/Win/Xennox-Diamonds-20k-Marriage-Package-Competition-Votes-Are-Open-2064/

https://www.hit.com.au/news/brisbane/brisbane-jeweller-creates-beautiful-marriage-equalityrings?station=brisbane
http://hushhushbiz.com/business-embraces-same-sex-marriage-with-equality-competition/
https://www.broadsheet.com.au/brisbane/city-file/article/celebrating-yes
https://www.theurbanlist.com/brisbane/a-list/where-to-celebrate-a-yes-vote-in-brisbane-today
https://www.brisbanetimes.com.au/national/queensland/lucky-couple-wins-20k-wedding-packageafter-same-sex-marriage-survey-20171115-p4yx16.html
http://www.northweststar.com.au/story/5059932/lucky-couple-wins-20k-wedding-package-after-australia-votes-yes-for-same-sex-marriage/
https://www.msn.com/en-au/news/australia/lucky-couple-wins-dollar20k-wedding-package-afteraustralia-votes-yes-for-same-sex-marriage/ar-BBEZVRJ
https://www.centraltelegraph.com.au/news/love-story-marriage-equality-dream-for-moranbahgi/3266260/
https://www.hit.com.au/news/brisbane/lucky-brisbane-couple-wins-20k-same-sex-wedding-package
http://www.qnews.com.au/brisbane-couple-20k-wedding-surprise/

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