HOW CAN WE HELP YOU TODAY?
Here are some options to help you navigate based on common needs & enquiries.
Like most ladies, I am sure you would love to know how to get diamonds for Christmas. I wish I could tell you that guys love shopping for your Christmas present. The truth is most of us hate going near the shops, especially at this time of year. Even worse there is a constant dread of choosing something that you are going to hate. So, what do we do? We procrastinate, we leave it till the last minute, then in the last chance effort, we dash to the shops on Christmas Eve to join all the other helpless guys looking for a present for their partners.
Sound familiar??
I think it is partly because we don’t know what it is you really want, and partly because shopping for us guys is genuinely not an enjoyable experience. I am going to let you in on a little secret – we would rather be watching our favourite sports team, playing on our devices or pretty much anything else than spending hours at a shopping centre.
Ladies, it would really help us a lot if you left a list of the things you would really like for Christmas, as well as a list of the things that you absolutely DO NOT WANT. I know that you think it is common sense not to get you a blender for Christmas, but for our practical minds, it simply isn’t that straightforward. We don’t take subtle hints, it needs to be written on a big sheet of paper in red and put on the fridge. Somewhere where we can’t miss it is ideal.
Secondly, tell us the stores that you would love us to shop at for you. Ideally, these stores should have great team members that will make the process easy and a pleasurable experience for us. Ideally, these stores should have ample comfortable seating, be away from the bustling crowds, and have offered us a beer or beverage of our choice while we are picking out your perfect gift.
So If you are tired of receiving the same type of gifts every year, try this new tactic and see if this Santa brings you exactly what you have been dreaming of. Not only will you get more of what you want, but we will actually thank you for making the process of choosing your gift easier for us.
Just in case your partner hasn’t been to see our new showroom. We have lots of beautiful diamonds for you to wear, a private upstairs diamond boutique with comfy chairs, a great team of diamond consultants trained to make picking out your Christmas present easy for them. If that wasn’t enough there is also an exclusive scotch bar and/or beer for them to make the experience one that they will want to come back time and time again.
We even have a special promotion running at the moment, to help you get diamonds for Christmas – you can find out more here #LetHerSparkle.
By now you have probably recovered from your New Year’s festivities and made a few New Year’s resolutions. Ironically there are probably a number of them that you have recycled from last year. All those things that you want to change or improve, but never got around to doing. Whether it is something physical like losing a few kilos or business orientated like reaching more clients, having an incentive to achieve your New Year’s resolution is sure to increase your chances of success.
When I sit down with clients we discover together what pieces are on their jewellery wish list and what major goals they would love to achieve for the coming year ahead. For some it might be a promotion or a number of successful client transactions, for others it is the completion of a project. Whatever your goal is, having a piece of jewellery to symbolise your achievement will not only give you the enjoyment of wearing it, but also spur you on to hit your next goal. One of the things that my clients often overlook is the power of goal setting – using diamonds as the carrot (pun intended). I always say that if a picture tells a thousand words, then your jewellery is a novel with a lifetime of memories. When I look at a piece of jewellery I am reminded of all the memories associated with it – how I designed it, where I sourced the diamonds from, how the jeweller made it etc…
One of my clients, Sally, had a goal of reaching 150 active recurring clients in her business. Sally’s incentive for working towards that goal was a new pair of gorgeous diamond studs. Throughout the year Sally worked tirelessly, putting in extra hours, sacrificing personal leisure time and even visited her diamond studs in the showroom as a motivator to stay on track. By the time the end of the year came around Sally actually ended up with 186 clients. Sally had been so motivated to achieving her goal that the extra momentum she had built up allowed her to blow her target out of the water. Now we use Sally’s earrings as a memory anchor to help her go after her next target of 250 clients. You see, every time Sally now looks in the mirror, she doesn’t just see her diamond studs, she sees everything those diamond studs represent. Sally is reminded of all the hard work she put in to achieve her goal, and ultimately how successful it makes her feel, which is a great sense of fulfilment for her. It also makes her excited about going after her next goal, which is a diamond bracelet. It doesn’t have to be a set of diamond studs for you; it might be a bracelet, a ring or a strand of pearls. Whatever your taste in jewellery is, link it to S.M.A.R.T. goal.
Set yourself one SMART goalI find limiting it to one main goal at a time works best, that is until you develop the skill set to handle multiple goals at once. That way you will avoid the vicious cycle of recycling your New Year’s resolutions. While the beginning of the year is a great time to set a goal, there is really no reason that you can’t do it at any time. Just follow the S.M.A.R.T acronym and link it with whatever is going to be your greatest currency, and you will be sure to achieve it. Accountability is also a great way to make sure that you stay on course to achieve your goal.
So what is your goal this year, and what is going to be on your jewellery wish list to motivate you to achieve it?
Like the old saying, “failing to plan, is planning to fail”. The time to set a new goal is now. So don’t wait another week or month to start putting your diamond S.M.A.R.T. goal together. I guarantee that when you look back in 12 months’ time, you will not only be amazed by the results, but you will have a lovely piece of jewellery to remember the journey.
About Karl
His recently released book, ” Rock Her World” is available now. If you would like help, in choosing the perfect diamond to help you achieve your goals for 2016, there is a lot of great information in “Rock Her World” or you can even listen to a sample chapter here. Karl believes that choosing a piece of jewellery should be a phenomenal experience, and over the last 21 years has helped more than 5800 clients choose a special piece of jewellery that tells their story.
